THOUGHTS AND IDEAS
Maximizing Profit by Minimizing Administrative Work in Gym Apparel Sales
When it comes to offering apparel in your gym, there’s a crucial question almost nobody asks: How much administrative work comes with this process? This is a big deal—because if the vendor you choose dumps a ton of extra admin...
Gym Owners Don’t Hate Apparel—They Hate the Admin Work
Gym apparel is a great way to build your brand, strengthen your community, and generate extra revenue. Yet, many gym owners avoid it—not because they don’t like the idea of apparel, but because they hate the administrative work that comes...
For Courtney Ford, owner of One Shot Wellness, running a gym is about more than fitness—it’s about building a community. But when it came to apparel, that sense of unity was getting lost in the shuffle. With vendors constantly changing...
First Order With Us? Read This.
For Your First Order, Do This: Keep an Open MindTreat your initial order as a learning experience. No judgments—just gather a baseline to understand where you’re starting. Look at the NumbersHow many members are in your gym? How many items...
First Time Preordering? Let's Talk Expectations
I am always very honest with people on intro calls: It usually takes an order or two for members to understand the idea of a preorder.Some gyms have no problem with preorders and their members are fired up to preorder...
Print On Demand Stores Don't Work
Many gym owners launch a print-on-demand (POD) store expecting it to be an easy, passive way to sell apparel. The promise sounds great: ✔️ No upfront costs✔️ Apparel available 24/7✔️ A wide variety of options But here’s the reality: Print-on-demand...