One common mistake we see is constantly offering tees/tanks/crops.
You need to give those items a break.
If you continually offer tees/tanks with no break, there will come a time where you go to offer that stuff and people just say to themselves "I have enough of these tees. I don't need another one".
Give them a break until January/February. January-August is normally the best time for those items. Jan-March- People are tighter on spending. You don't need to stop offering apparel. You just need to be mindful of this and offer items at appropriate price points. April-August- As the weather changes, people look to refresh their closets.
With colder months now here and the holidays on deck, now is the time to launch a longsleeve or hoodie order at higher price points. People tend to loosen up their budgets around this time of the year.
Take advantage of this now and get ahead of other brands looking to do the same thing.
January-August is really tee/tank specific. Refocus your efforts on items that cater to the seasons.
Here is your apparel plan for the next 4 months.
September- Work on a longsleeve design
October- Launch the longsleeve design
Mid October- Work on the hoodie design
November- Launch the hoodie design
December- Work on new logo tee
January- Launch new logo tee to help reenergize people after the holidays
- by Matt Albrizio
Give Tees and Tanks a Break – Fresh Style Alternatives
- by Matt Albrizio
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How to Establish a Culture of Apparel in Your Gym for Growth
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