THOUGHTS AND IDEAS

Our clients know one thing. They know the difference between price and cost.  The inexperienced owner will shop based on price. I’ve heard it all before “this is a commodity. I am going to shop on price”…Ok.  “One of my...

We’re here! The silver bullet solution to send all headaches and apparel problems forever! The online store! You’ve seen other gyms do it and it looks like it works! This is your panacea!….not quite.  75% of all new calls revolve around...

Are you nervous about increasing your apparel pricing from $17 to $20?  No? Ok, good. Are you nervous about increasing your tank pricing from $20 to $25? Yes? Ok, let’s talk: I see facebook groups and threads discussing margins and...

When we first started working with affiliate owners, they were looking for someone to print shirts. Now, local Mom and Pop places can print. Everyone has someone in their box who can print apparel. As our relationship with box owners...

Running a successful gym is about more than great workouts; it’s about building a community and fostering a culture that your members are proud to represent. One of the best ways to do this is through branded apparel—but if you’ve...

For the past two years, we turn August into our “coach package” month. Most gyms are a bit slower in August due to members finishing up their vacations and getting kids ready for the new school year.  This is the...