Introduction: Same shirts, different outcomes
If you run a 100–300-member facility, merch can be a dependable $1–2K profit lever every drop—if your partner matches how members actually buy: tight preorders, try-on confidence, simple SKUs, and daily in-class promotion. Both UNITEE (since 2012) and Forever Fierce (since 2008) produce quality apparel; the difference is the system that gets orders in a 7-day window without fees and admin drag—and the outcomes proven at scale.
Forever Fierce has processed 30,000+ orders for gym owners, printed millions of shirts, and returned millions in revenue back into gym owners’ pockets.
TL;DR (who should choose what)
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Pick Forever Fierce if you want a gym-specific, done-for-you preorder system with in-house custom design, ~2-week delivery, no credit-card fees, and webstores for all clients at no extra cost—backed by 30,000+ gym orders and millions in revenue returned to owners. Expect a realistic $1–2K per drop with zero inventory risk.
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Pick UNITEE if you want a custom design & production partner and you’re comfortable owning the launch discipline yourself; note that credit-card fees apply and webstore availability isn’t guaranteed for all clients.
By the Numbers: Forever Fierce Outcomes
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30,000+ gym orders processed
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Millions of shirts printed and delivered
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Millions of dollars returned to gym owners through profitable, repeatable drops
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Since 2008: long runway of gym-specific launch execution
Side-by-side snapshot
Capability | UNITEE | Forever Fierce |
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Years in market | Since 2012 | Since 2008 |
Core focus | Custom design & screen printing | Preorder-first launch system for gyms |
Custom design | Yes | In-house, included |
Launch engine | DIY (you own promo cadence) | Included (emails, posts, flyers, coach scripts) |
Sizing & fit | DIY (you arrange try-ons) | Guided sample-rack setup |
SKU strategy | Flexible (risk of sprawl) | 2–4 winners per drop |
Admin load | Medium (ops + promo) | Low (7-day checklist) |
Credit-card fees | Yes (charged) | No CC fees |
Webstore availability | Not available to all clients | Available to all clients, no extra fees |
Proven volume | — | 30,000+ gym orders; millions of shirts |
Owner value | — | Millions returned to gym owners |
Outcome style | Steady if you drive demand | Concentrated sales in 5–7 days |
Fees, Access & Total Cost of Ownership (TCO)
Credit-card fees hit margin directly.
A $30 tee with $15 COGS leaves $15 gross. A 3% fee shaves $0.90 per tee (-6%). Multiply across tees + fleece and it adds up.
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Forever Fierce: No CC fees → you keep your full per-item margin.
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UNITEE: CC fees apply → price up or accept the haircut.
Webstores affect ops.
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Forever Fierce: Webstores for all clients at no extra cost—great for late buyers and between-drop capsules.
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UNITEE: Webstore not guaranteed for all clients—you may need alternate ordering flows.
Why gyms aren’t “normal” e-commerce
Conversion in a gym comes from timing, fit confidence, and repetition. A 5–7 day preorder with in-class mentions and a try-on rack compresses demand into one week—something a passive storefront rarely matches.
Money piece: realistic unit economics
Tees (quality blank, simple print): COGS $15–$22 → retail $28–$35 → margin $12–$18
Fleece (crew/hoodie, simple print): COGS $25–$45 → retail $49–$65 → margin $20–$30+
Pricing guardrail: Retail = COGS ÷ (1 − Target Margin) (e.g., $15 ÷ 0.5 = $30).
Batching in preorder typically preserves healthier margins than one-by-one fulfillment—especially when you’re not losing a slice to fees.
Inventory risk: guessing sizes kills ROI
Bulk ordering ties up cash and leaves dead sizes. Preorder prints only what sold, stabilizes cash flow, and eliminates markdown bins. Pickup day becomes a hype event—not a discount table.
Choice overload: fewer SKUs, more sales
In a 7-day window, 2–4 SKUs anchored by one hero design outperform long menus. It reduces decision friction, keeps production clean, and concentrates demand.
Practical scenarios (what “good” looks like)
Mixed fall drop (most common)
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60 tees @ ~$15 margin → $900
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40 hoodies @
$25 margin → $1,000$1,900**
Total profit: **
Winter single-SKU fleece
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60 fleece @
$24 margin → **$1,440** -
Last-day push +5 → +$120
Total: ~$1,560
Spring tee-only
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90 tees @
$14 margin → **$1,260** -
Add women’s cut (+20) → +$280
Total: ~$1,540
Either partner can print these; who runs the launch system—and whether fees/webstore limits sap results—determines how consistently you hit them.
What UNITEE brings (strengths & watch-outs)
Strengths: Capable custom design + production; flexible art/placements.
Watch-outs: You own launch discipline; CC fees apply; webstore access not guaranteed; manage SKU sprawl.
What Forever Fierce brings (strengths & watch-outs)
Strengths: Since 2008; in-house custom design; Apparel Plan (preorder engine, launch kit, sample-rack guidance, ~2-week delivery); No CC fees; webstores for all clients at no extra cost; 30,000+ gym orders, millions of shirts, millions returned to owners.
Watch-outs: Focused catalog by design (2–4 SKUs per drop)—because that’s what converts.
7-day launch play (works with either partner)
Prep (3–5 days prior): 1 hero design, 2–4 SKUs; size-run for try-ons; QR posters; order form loaded.
Mon — Launch: Coach mentions before/after class; Email #1; design-reveal post.
Wed — Mid-week: Whiteboard countdown; Email #2 (“try your size today”); coach fit pic.
Fri — Close: Final-call mentions; Email #3 (midnight close); export orders → print only what sold.
~2 weeks later: Labeled pickup; collect photos to seed the next drop.
FAQs
Will a bigger catalog sell more? Usually no—more options lower conversion in gyms. Keep it to 2–4 SKUs.
Can I offer a webstore? Yes. Forever Fierce: webstores for all clients, no extra fees. UNITEE: not guaranteed.
How do fees affect margin? Every fee cuts per-item profit. Forever Fierce charges no CC fees; UNITEE does.
How do we reach $1–2K per drop? Seasonal timing, fit samples, daily in-class mentions, a 5–7-day deadline, disciplined pricing, and tight SKUs—repeat quarterly.
Conclusion: Pick the system—and the economics—that match your reality
If you want a creative production partner and you’re ready to own the campaign cadence, UNITEE can work—just plan for CC fees and confirm webstore access.
If you want a repeatable preorder system with custom design, no CC fees, webstores for every client at no extra cost, and proof at scale (30,000+ gym orders; millions of shirts; millions back to owners), Forever Fierce is built for you.
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Custom Gym Apparel for Affiliates (2025) – Turnkey Preorder System That Sells
CASE STUDY: How CrossFit Tyler Transformed Its Apparel Game with Forever Fierce