Optimize for Size
If you’re feeling stuck or like your apparel sales are going in reverse, you’re not alone. Many business owners expect steady growth with each apparel order, but the reality is that sales fluctuate:
The Dream vs. Reality:
Ideal Pattern:
Order 1: 30 shirts, Order 2: 45 shirts, Order 3: 85 shirts
Real Pattern:
Order 1: 30 shirts, Order 2: 60 shirts, Order 3: 28 shirts, Order 4: 48 shirts
While a variety of factors influence order size, you can still take action to increase your sales with the following tactics:
1. Offer Samples for a Boost in Sales
If members can touch and try on apparel, they’re 70% more likely to buy. People have been disappointed by poor fits before, so they’re cautious. Providing free sizing samples gives them confidence and can add a solid 10-15 extra sales. Don’t underestimate the power of letting your members try before they buy!
2. Shorten the Preorder Window
Long deadlines may seem helpful, but they actually work against you. A two-week ordering period opens the door for distractions, hesitation, and lost sales. Keep the window to 5-7 days; this creates a sense of urgency. Your core members will see the order, have time to decide, and take action—all without overthinking.
3. Market Consistently (Not Just Once)
Many gym owners wonder why an apparel order flopped after posting about it once on social media. Successful apparel sales need consistent, multi-channel marketing. Think regular posts on social media, reminders in classes, and even emails to members. To make this easy, I’ve compiled a simple, no-fluff guide with all the marketing strategies I’ve learned in my 11 years of experience. GET THE GUIDE
4. Use “Premium Inventory” Pricing
Encourage early orders by setting your preorder price lower than the inventory price. For example, offer the shirt at $30 if preordered, but price it at $35 once it’s in stock. This approach reflects the cost of holding inventory and creates an incentive to preorder. People are surprisingly motivated to save—even if it’s just $5 on a t-shirt.
5. Social Proof and Public Recognition
When people see others buying, they’re more likely to jump on board. Regularly thank buyers publicly, listing their names in posts or shout-outs. This public acknowledgment builds a sense of community and subtly encourages others to place their orders.
These strategies are designed to help you increase order size and simplify the apparel process. You don’t have to implement every tactic right away; just choose one or two to start.
Want a customized approach? Book a call, and let’s create a tailored plan to help you reach your sales goals! BOOK A CALL