THOUGHTS AND IDEAS

If you are tired of playing a game of hot potato of which employee is going to handle apparel this year only to fumble it and not get anything done, I have a solution for you.  The solution is to set up an...

One common mistake we see is constantly offering tees/tanks/crops. You need to give those items a break.If you continually offer tees/tanks with no break, there will come a time where you go to offer that stuff and people just say...

It is no surprise that many of the fitness brands you admire have a strong culture of apparel. Meaning, when they offer apparel, people feel like they are connected to the movement/brand. They offer apparel on regular intervals. They put...

If you have been following us long enough, you know that one of our foundational strategies is the "limited edition mindset". This a great strategy to move your product from the "wish list" to the "to do list". If you're paying attention,...

Instead of forcing you to sift thru a telephone book thick catalog or aimlessly click around vendor sites, we've narrowed it down to the top styles that sell and work best for fitness businesses. We are taking the guess work...

You're at a meeting with your accountant reviewing your year end financials. Your accountant is going over areas of growth when surprisingly, they mention that your retail is "up 43% from the previous year-specifically-apparel. What did you do differently this...