CASE STUDY: ZOO GYM
Background
Zoo Gym, located in Lake Worth Beach, Florida, is a fitness hub dedicated to offering high-quality workout experiences to its members. Before partnering with Forever Fierce, Zoo Gym managed its apparel in-house, relying on a local printing company owned by one of their members.
Challenge
Before working with Forever Fierce, Zoo Gym faced several challenges with their apparel process. They had to place large orders, manage all the logistics, and stock a significant amount of products. The quality of the printing was subpar, with off-center designs, cracking prints, and misaligned reprints that caused massive delays and dissatisfaction among members.
Decision to Switch
The decision to explore new vendors stemmed from dissatisfaction with the quality of the printing and the time-consuming nature of managing apparel logistics. Despite attempts by the previous vendor to rectify issues, the final products remained below standard, prompting Zoo Gym to seek a more reliable solution.
Discovery and Initial Impressions
Zoo Gym discovered Forever Fierce at GymCon, where they were quickly impressed by the professionalism and expertise demonstrated during the consultation process.
"We found out about Forever Fierce at GymCon! We were contacted promptly and given all of the details on the process. Through the consultation call, I felt instantly comfortable as it sounded like I was speaking with experts (I was!). It gave me peace of mind to know that these people know exactly what they are doing and won't just do things that aren't going to work. The process sounded like a dream come true!"
Though initially apprehensive about whether Forever Fierce could deliver on their promises, Zoo Gym was pleasantly surprised.
"My only fear was that it sounded amazing, and if they followed through on everything we talked about, it would be a slam dunk! I feared that they wouldn't follow through and I would receive the same low quality of product that I received with our old vendor or that the prices would be astronomical, but they definitely exceeded my expectations."
Improved Apparel Process
Since switching to Forever Fierce, Zoo Gym has seen significant improvements in both their apparel sales and profit margins. The streamlined process allows for more frequent apparel releases, and the innovative designs have been a hit with their members.
"Our apparel sales and profit margins on apparel have improved, our process for releasing apparel is SO MUCH easier, which means we can release apparel more frequently, and our members are LOVING the innovative designs since switching to Forever Fierce!"
Recommendation
Zoo Gym strongly encourages other gym owners to partner with Forever Fierce, emphasizing the ease and profitability of the process.
"If someone is on the fence about working with Forever Fierce, I would encourage them to just do it. Everything that is promised WILL be delivered on, and they go above and beyond to help you make your apparel sales more profitable and just be an easier process for you. If you're a gym owner, you know our time is valuable... stop spending a ton of it on apparel logistics and processes. Forever Fierce does it ALL for you, saving you all of that time and taking that work off of your plate. They even email you when it's a good time to start working on another drop. Truthfully, they take the guesswork out of everything. It is truly a necessity for gym owners looking to release apparel to work with Forever Fierce!!"
Conclusion
Partnering with Forever Fierce has transformed Zoo Gym's approach to apparel, leading to higher sales, better profit margins, and a vastly improved process. The peace of mind and time savings provided by Forever Fierce have allowed Zoo Gym to focus more on their core mission—serving their members and growing their community.