Introduction

Merch isn’t just a side hustle for your gym — it’s a profit center and a powerful way to build your brand. When done right, apparel turns members into walking billboards and creates a sense of community you can’t buy with ads.

But here’s the problem: not all merch partners are built the same.

Some gyms go with big, generic print-on-demand platforms like Printful or Printify because they’re easy to find. Others choose industry competitors like UNITEE. And then there’s Forever Fierce — a partner built specifically for gyms, with a system designed to make merch launches effortless and profitable.

Here’s how they stack up.


1. Forever Fierce 

Specialty: 100% focused on gyms and fitness brands.

Key Strengths:

  • The Apparel Plan: Our signature done-for-you system that handles everything — from product selection and design to running a short, high-converting preorder and delivering finished apparel in about 2 weeks. No guessing sizes. No leftover boxes. No wasted cash.

  • Turnkey Preorder Model: Built into the Apparel Plan — members order and pay upfront before we print a single shirt.

  • Marketing Support Included: Launch emails, social media graphics, and promo flyers so you sell out without doing the heavy lifting yourself.

  • Proven Seasonal Strategy: We tell you exactly what to launch and when, based on thousands of successful drops.

  • No Hidden Fees: What you see on the quote is what you pay — we don’t tack on credit card processing fees.

Best For:
Gym owners who want a proven, low-stress merch program that reliably generates profit.


2. Printful (Large Print-On-Demand Platform)

Specialty: Multi-industry POD platform serving individuals and businesses worldwide.

Key Strengths:

  • No Minimum Orders: Order one shirt or 100.

  • Huge Product Catalog: Apparel plus mugs, phone cases, and more.

  • Automated Store Integrations: Works well for e-commerce stores.

Limitations for Gyms:

  • No gym-specific marketing support — you handle all promotion yourself.

  • Slower fulfillment for coordinated merch drops.

  • Margins often lower due to POD pricing.

Best For:
Gyms that want to sell merch casually online without running timed launches.


3. Printify (POD Aggregator)

Specialty: Connects you to multiple print providers under one ordering platform.

Key Strengths:

  • Competitive Pricing: Compare rates from multiple printers.

  • Variety of Vendors: Choose based on location or pricing.

  • No Minimums: Order as little as one piece.

Limitations for Gyms:

  • Quality control varies by vendor.

  • You manage design, ordering, and marketing yourself.

  • No guided preorder system like the Apparel Plan.

Best For:
Hands-on gym owners comfortable managing the entire process solo.


4. UNITEE

Specialty: Custom apparel for gyms and fitness brands.

Key Strengths:

  • Industry Focus: More gym-specific than generic POD platforms.

  • Strong Design Capabilities: Can produce quality, on-brand designs.

Limitations for Gyms:

  • Credit Card Fees: Adds processing fees on top of your order cost — Forever Fierce does not.

  • No structured preorder system like the Apparel Plan.

  • No built-in marketing support for your launches.

Best For:
Gyms that want a gym-focused vendor but are fine with handling most of their own marketing and paying extra in processing fees.


Side-by-Side Snapshot

Feature / Partner Forever Fierce Printful Printify UNITEE
Gym-Specific Expertise
The Apparel Plan
Turnkey Preorder Model
Marketing Support
No Minimum Orders ❌ (24 pcs)
Seasonal Strategy
No Credit Card Fees
Product Catalog Size Focused Huge Huge Focused

Conclusion

If you want merch to actually move — not just sit on a shelf — the Apparel Plan is the proven way to do it. It’s more than printing shirts. It’s a complete system that eliminates risk, keeps your cash flow healthy, and builds real excitement with your members.

Generic POD platforms like Printful and Printify might work for casual online sales, and UNITEE may be gym-focused, but none of them combine strategy, marketing support, and a true preorder system the way Forever Fierce does.

If you want to skip the trial-and-error and launch your most profitable merch drop yet, book a free consultation here.

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