The Simplest Gym Merch Marketing Move Most Owners Skip

Introduction

When it comes to selling gym merch, most owners think they need some complicated marketing hack to get members to buy.

But here’s the truth: the most effective sales driver isn’t a fancy email sequence or a boosted Facebook ad.

It’s you — or your coaches — talking about the preorder out loud in class, every day, while it’s live.

It sounds basic. But it works. And most gym owners skip it.

Why It Works

Your members are already in the gym multiple times a week. They trust you. They listen to you. And most importantly — they respond when you speak directly to them.

When you mention the preorder before or after class:

• You make sure no one “didn’t know” it was happening.

• You put the merch top-of-mind when they’re feeling connected to your gym.

• You create social proof when other members get excited about ordering.

How to Do It Without Feeling Pushy

1. Keep It Short – 15–30 seconds is all you need.

   • Example: “Reminder — the preorder for our new hoodies closes Friday night. If you want in, make sure you grab your size on the sheet at the desk before you leave today.”

2. Samples- Let me members know samples are available at the ront desk.  

3. Tie It to Urgency – Always mention the closing date and that it’s preorder-only.

   • “Once the preorder closes, we’re not stocking extras this time.”

4. Make It Routine – Have every coach mention it before and after every class during the preorder week.

What Happens When You Don’t Do This

We’ve seen gyms run amazing designs, post on social, send emails… and still have members say:

“Wait — we had merch? I didn’t hear about it.”

If they’re already in your building 3–5 times a week, and they’re still missing it? That’s not a design problem. That’s a communication problem.

Part of the Apparel Plan

This “talk about it every day” tactic is baked into The Apparel Plan, our complete merch launch system.
We’ll give you the designs, the marketing materials, and the launch schedule — and we’ll remind you to actually talk about it so your preorder fills up fast.

Ready to see how simple it can be to sell out your next merch drop?
Book your free Apparel Plan call here and let’s make it happen.

If you want, I can also give you a 7-day in-gym talking points script so every coach on your team knows exactly what to say before/after class each day of the preorder. That would make this tactic 100% turnkey.

Do you want me to put that together?