Run a Gym Merch Preorder: Step-by-Step Guide for Success

Introduction

A well-run preorder is the single most profitable and stress-free way to sell gym merch.
You get guaranteed sales, no leftover inventory, and happy members who are excited to rep your brand.

We’ve helped over 1,500 gyms run merch preorders that consistently sell out, and this guide is the same playbook we use in The Apparel Plan.

Step 1 – Choose Your Products & Design

• Pick 2–4 items max for your drop — too many options slows sales.

• Base product selection on season: hoodies in fall/winter, tanks and lightweight tees in spring/summer.

• Work with a pro designer (or our in-house team) to create a design members will be proud to wear.

Pro Tip: Samples help boost orders. If possible, have one of each item in popular sizes on display.

Step 2 – Set Your Preorder Window

• Ideal length: 5–7 days.

• Short enough to create urgency, long enough for everyone to hear about it.

• Decide your open and close dates before launch and stick to them.

Step 3 – Promote Everywhere

Promotion is where most gym owners drop the ball. Use all three channels:

1. In-Class Announcements: Mention the preorder before and after every class. It’s the simplest and most effective sales driver.

2. Email Campaign: Send 3–4 emails — launch day, midweek reminder, and last-chance emails are musts.

3. Social Media: Post daily updates — design teasers, sizing info, staff wearing samples, and countdown reminders.

Step 4 – Collect Orders & Payment Upfront

• Use an online order form or sign-up sheet.

• Members choose their style, size, and pay before the preorder closes.

• This eliminates the guesswork and ensures every item is already sold.

Step 5 – Close & Send to Production

• Once the window closes, total your orders and send them to your merch partner.

• Production should start immediately — with Forever Fierce, delivery is typically about 2 weeks from close date.

Step 6 – Deliver Like an Event

• Bag orders individually with the member’s name for easy pickup.

• Announce pickup day via email, social media, and in-class.

• Encourage members to wear their gear in class that week — it builds community and promotes your next drop.

Why This Works

A preorder system:

• Eliminates unsold inventory.

• Improves cash flow by collecting payment first.

• Creates urgency and excitement.

• Gives you exact sizing so no one misses out.

Make It Turnkey with The Apparel Plan

This process is built into The Apparel Plan — our done-for-you merch system.
We handle the designs, launch materials, production, and delivery so you can focus on running your gym while the orders roll in.

Ready to run your most profitable merch preorder yet?
Book your free Apparel Plan call here and we’ll set it up step-by-step.